4 Social Media Strategies for Therapists (That We Swear Aren’t Cringey)
If you’re a therapist and you’re reading this, chances are you’ve been told that you need to be on social media. You’ve probably been told that you need to build your “personal brand” and get your name out there if you want to attract clients. And while all of that is true, we know that the idea of self-promotion can be exhausting (not to mention cringey). Fortunately, we’re here to help with four social media strategies for therapists that won’t make you want to crawl into a hole and die.
1. Find Your Voice
The first step that isn’t cringey is finding your voice. What does that mean, exactly? It means figuring out how you want to present yourself online. Do you want to be funny? Serious? Quirky? Professional? The choice is yours! But whatever you do, make sure your voice is consistent across all of your platforms.
2. Be Authentic
This one should go without saying, but we’ll say it anyway: being authentic is key. Don’t try to be someone you’re not or say things just because you think they sound good. Be real, be genuine, and be yourself. If you do that, people will respond positively and want to work with you.
3. Use Quality Content
You need to share quality content. Whatever form your content takes, make sure it’s well-written/produced and offers value to your audience. And don’t forget the most important rule of quality content: always proofread before hitting “publish”!
4. Engage With Other Users
Another important part of any social media strategy is engagement—meaning liking, commenting on, and sharing other users’ content as well as replying when someone comments on yours. Engagement is a great way to build relationships and connect with potential clients online. We hope these four social media strategies for therapists have given you some helpful ideas for how to use social media without feeling like a total sellout. Just remember: be authentic, use quality content, engage with others, and monitor your activity regularly—and you'll be fine!
