Starting a private practice is a lot harder than it needs to be.

School teaches you a lot about working in the mental health industry. You learn about different theories and diagnoses. You also learn a lot of acronyms. However, you might realize that one thing is missing: how to actually run a successful private practice.

That's where Therapy Homeroom (THR) began.

Lana (co-founder here at THR) got to thinking. If only she had one place where she could find all of the resources she needed to grow and learn about her private practice business. She called her business-savvy sister, Carrie (the other co-founder), and soon enough, mental health biz magic started to happen.

This online marketplace is the first of its kind and is 100% custom-built to give business owners the tools they need to succeed. From creating an effective marketing strategy to building client relationships, THR can help you take your business from decaf to nitro brew.

We noticed something else, though.

Therapists, you don't make money if you're not in session. 

That's the best part of THR (besides making lives better!) We offer therapists just like you a place to earn passive income. So you can make money, even when you're on vacation or just want to take a paid day off. We can already see your out-of-office reply going up...

So what are you waiting for? Sign up today and let's nitro brew your way to private practice perfection!

Our Mission

Our mission is to provide therapists with the tools they need to be successful in their work. We can help you learn how to boost your business by taking out the guesswork. 

Our Vision

Our vision is to provide you with the best resources and tools. We believe in therapy and its ability to help people heal. We want as many people as possible to have access to good therapy, using the many resources available today.


We're so glad you're here.


Carrie J. Lipe (She, Her)

Co-Founder and Chief Marketing Officer (CMO)

I'm Carrie, sometimes CJ—business owner, content creator, writer, and now... co-founder at Therapy Homeroom!
Between getting a minor in psychology during undergrad and helping several therapists create virtual storefronts and websites for their private practice, I became obsessed with the industry. Not to mention, I've been in therapy myself! 
Therapy Homeroom is a passion of mine. I firmly believe that if therapists have better resources and more free time, the world can be a better place for everyone.


Lana Lipe (She, They, Love)

Co-Founder, LCSW, and Chief Clinical Operations Officer (CCOO)

Hey! I'm Lana and I am a Licensed Clinical Social Worker, private practice owner, and co-founder of Therapy Homeroom.
The vision for this space was born after I started my own private practice.
While I knew I had what it took to help my clients, I quickly realized that my education and experience did not prepare me with the tools I needed to run my own business.
I learned that I wasn't alone and decided that I wanted to help other therapists grow and thrive both in their practices and lives.


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One of our goals is to help you grow so you can continue to help others. We offer step-by-step solutions to therapists so you can create, grow, and maintain the business you've always dreamed of while helping others along the way. Get the exclusive Therapy Homeroom newsletter here to learn more!