How SEO Can Help You Get Noticed
As business owners, we knew that one of the most important aspects of our business strategy would be building brand awareness.
With lots of head scratches and late nights wondering how we could improve our brand’s visibility both pre-launch and on, we knew that we had to lean on our very trusted friend - Search Engine Optimization (SEO).
Search Engine Optimization (SEO) is the process of optimizing your website, blogs, or content (such as on social media channels) in a way that is discoverable to search engines like the mighty Google.
Let’s say you wanted to search for the best CBT resources. When typing into Google, the first article that would pop up would have the best SEO compared to their competitors as it not only landed on the front page of Google, but was the very first option.
And let’s guess… You clicked on it, didn’t you?
That business just expanded its brand awareness all with the help of its very skilled SEO practices, and you just enjoyed their very helpful CBT resources.
SEO is an integral part of any business that is looking to drive more traffic to its website, increase its brand awareness, and receive potential new customers or clients.
But is it really that important? We’re glad you asked! We have compiled a list of how SEO can help you and your private practice become noticed, and why it should become the new best digital marketing tool that you have in your tool kit.
Increased Visibility & Traffic
As a private practice owner, it can be hard to differentiate your services from your competitors. After all, there are thousands (and thousands more!) of great therapists out there who offer similar services that you do. While your approach and modalities may differ, it can be hard to be seen amongst the growing sea of therapists dipping their toes into the private practice waters.
SEO works to boost your practice’s visibility by ranking your website or social channels higher on key search engine result pages such as Google. When potential clients are looking for services, they may type in keywords into Google such as “therapists near me” or “psychologist” into the search engine.
With those keywords in mind, your website would become one of the top websites that pop up on their page if you incorporate those keywords into your website and strategy.
So you have already established that you have incorporated some of the best keywords possible into your website. Great! Now that you are ranking higher on the various search engines, you can expect to start to see a higher volume of traffic on your site.
As a private practice owner,
it can be hard to differentiate your services from your competitors.
User-Friendly Experience
Beyond helping your website to rank higher on the search engines, SEO has the ability to help improve the overall user experience of your website by making it easier to navigate for potential clients.
You know those websites that are very overwhelming, with lots of information being thrown at you all at once within the first 3 seconds of arriving on the site? They leave you feeling unsettled, and not sure where to start.
It can help potential clients to stay on your site longer, rather than saying “ah!” and exiting the page right away by organizing your site in a way that is less overwhelming for your clients.
Thus, creating a site that is more user-friendly and making the experience of looking for a counselor a more enjoyable one.
Credibility
As therapists, it is fundamentally important for us to have credible sources to help potential clients make informed decisions when it comes to beginning their counseling journey. SEO can help with that!
When your website appears as one of the first pages on the search engine, it can help to establish credibility and authority in the eyes of potential clients.
The trust that many have with search engines funneling recommendations for them based on their search is proven to be strong, and with your website being one of the top ones that appear after their search, can help to increase the likelihood of them choosing you over your competitors.
Make sure your website is a true reflection of you and your services, and you will become surprised at the traffic you will receive!
Cost Effective
Many often believe that a strong digital marketing strategy consists of throwing thousands of dollars toward strategies and ideas that may or may not work.
A different channel, a different application, you name it!
SEO is in turn very cost-effective. You can forget about throwing thousands of dollars down the digital marketing rabbit hole, as SEO does not require a significant budget in order to obtain results.
Certain applications such as Keysearch* cast keywords for you to use on your website while ranking their searchability, all for free! This makes it a great option for small businesses and start-ups to make their mark as they are beginning their private practice, while not paying a pretty penny for results.
Build Your SEO Strategy with Therapy Homeroom
Boosting your brand awareness, improving your user experience, and driving more website traffic are all difficult to navigate, especially when you are launching your private practice.
While they are important, they should not hold you back from launching your private practice (or zhushing up your existing one).
With SEO, you have the ability to scale your business to new heights with a cost-effective marketing solution that will generate the results you want.
Start Your Private Practice with Therapy Homeroom
At Therapy Homeroom, we are all about uplifting and supporting up-and-coming (or tried-and-true!) private practice owners, as we were once in your shoes too! That is why we offer a FREE downloadable PDF that goes through how important SEO is, along with some tips and tricks we recommend to get started with your SEO journey.
Download it for free today here!
Please note: This post contains affiliate link(s) that are denoted with an asterisk (*). If you choose to purchase a product using our affiliate link, we will receive a small commission or bonus. This will in no way impact the price you pay.
